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>VRock Mobile wins rights for IPL audio commentary, updates

>The Indian Premier League (IPL) and its licensing partner Global Cricket Ventures (GCV) on Thursday announced an agreement with vRock Mobile Communications Pvt Ltd (vRock Mobile), which has acquired the sole and exclusive worldwide SMS, MMS and IVR rights for a period of five years.

vRock Mobile will have the exclusive rights to utilize CDMA, GSM, GPRS, MMS, WAP, EDGE, 3G and any other mobile or desktop technology, capable of sending or receiving SMS/MMS alerts, SMS/MMS contest/ activations and live audio commentary / IVR platform.

This partnership with vRock Mobile will help the IPL reach out to a huge global cross-section of its fans on a real time basis and engage them in various activities including score and match-day updates, mobile sms and mms contests, live audio mobile commentary, and regular alerts. All of which marks a new chapter in terms of convergence of IPL content onto the mobile phone and to an enhanced fan experience.

Read Original StoryVRock Mobile wins rights for IPL audio commentary, updates

March 9, 2010 Posted by | IPL, IPL 2010, IPL audio commentary, Mobile Phone, vRock Mobile | Leave a comment